Agency: JWT, New York
Campaign Work, Tuesday, 30 October 2012 12:08PM
The campaign comes as the Nook Simple Touch GlowLight goes on sale in the UK, ahead of the Christmas shopping season.
This article was first published on Campaign Work
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.