VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Campaign Work, Tuesday, 09 October 2012 11:10AM
Great British Art Debate 'Pocket Art Gallery' by AllofUs
The Pocket Art Gallery app was commissioned by the Great British Art Debate, a partnership between Tate Britain, Tyne & Wear Archives & Museums, Norfolk Museums & Archaeology Service and Museums Sheffield.
Users can curate their own virtual art using an augmented-reality function by looking through their iPhone camera, taking a photo of a work of art and sending it to a map – for example, a shot of Sir John Everett Millais’ Ophelia placed by the Thames.
The app also provides information about the artist, the history of the piece and the subject depicted.
This article was first published on Campaign Work
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.