In association with
Campaign Work, Thursday, 04 October 2012 12:32PM
Set to the soundtrack of Rapture by Blondie, the film acts as a metaphor for the drink, starting and ending in a glass.
The UK campaign launches on Sunday (7 October) with a 90-second spot during the first episode of the new season of Homeland on Channel 4. TV will be supported by cinema, outdoor and digital.
The work was written by Kat Bojcuk and Steve Sorec, and directed by Megaforce through Riff Raff Films. The choreographer was Michael Rooney, son of the US actor Mickey Rooney.
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.