Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Campaign Work, Friday, 28 September 2012 04:25PM
The Sunday Times 'Driving' by Grey London
The campaign for the site highlights Driving’s positioning as the definitive resource for buying premium cars online. It is based on the wish of premium car-buyers to find a vehicle that fits their lifestyle.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.