YouView 'extraordinary TV for everyone' by Adam & Eve/DDB
Campaign Work, Tuesday, 25 September 2012 12:20PM
Daleks, Frank Gallagher from Shameless, Gary Barlow and Noddy are projected on to buildings in a £10 million campaign for YouView by Adam & Eve/DDB.
YouView 'extraordinary TV for everyone' by Adam & Eve/DDB
The work seeks to convey how the YouView set-top box brings together people's favourite shows from the past seven days. The projected images feature stars hurrying towards living rooms with a YouView box.
TV activity will be supported by tactical outdoor and digital placements telling people that they won’t miss their favourite shows if they use YouView.
The ad was written by Aidan McClure and Laurent Simon, and directed by Christian Bevilacqua through Stink.
This article was first published on Campaign Work
Related articles
Additional Information
Campaign Jobs
- planning Director Twist Recruitment £80000 - £100000 per annum, London
- Digital Account Manager [Beauty Account] - Excellent London Agency - to £30k Fill Recruitment Ltd to £30k + great benefits, Central London
- Account Manager - Superb Central London Agency - to £30k Fill Recruitment Ltd to £30k, Central London
- Trading Sales Mnager, major RTB platform Ultimate Asset £40000 - £50000 per annum + +20-30k bonus, London
- Agency digital trading desk Account Manager Ultimate Asset £40000 - £50000 per annum + agency bens, London
Most viewed
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Jaguar readies global campaign for F-Type launch
- Blippar connects disjointed families, says MEC executive
Most commented
-
What we can all learn from how Daft Punk won the web
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.
