Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Campaign Work, Thursday, 20 September 2012 02:36PM
Smartwater 'Jennifer Aniston' by AR New York
The visual-effects studio ArsenalFX worked on the film, which was shot by the Station Films director Alek Keshishian.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.