Campaign Work, Thursday, 20 September 2012 10:14AM
The campaign was created by Steve Paskin at Now, with the designer Dave Towers. The team collaborated with Polly Dickens, Habitat’s creative director.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.