In association with
Cravendale 'catnapped' by Wieden & Kennedy
Campaign Work, Monday, 10 September 2012 11:29AM
Cravendale's new spot sees the return of Bertrum Thumbcat, in part two of his plan for feline world domination.
Cravendale 'catnapped' by Wieden & Kennedy
This time, he has enlisted a cat army who kidnap and brainwash milkmen to help them get their paws on all the Cravendale.
The spot launched on 8 September during The X Factor. It is supported by a YouTube masthead and an ITV.com takeover.
In order for Berturm to recruit comrades to join the cause, he has created a Facebook app that allows people to disguise photos of their cat and sign them up.
There will also be an on-pack promotion and an online film to promote "EPIC straws" (Extreme Pilfering Instrument for Cravendale) for kids.
This article was first published on Campaign Work
Related articles
- Cravendale 'straws' by Wieden & Kennedy
- Private View: Lewis Beaton & Alex Moore and Tom Callard
- Cravendale 'magic potato h'okay' by Wieden & Kennedy London
- Cravendale 'milk me Brian' by Wieden & Kennedy London
- Cravendale 'cats with thumbs' by Wieden + Kennedy
- Cravendale 'Time Travellers' by Wieden + Kennedy
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Content Manager/ Team Leader - Central Leicester ASG £33,000 - £35,000, Central Leicester
- Midweight Front End Developer- salary up to £35k Digital Gurus £30000 - £35000 per annum, London
- Senior Account Executive - Sports PR f1 Recruitment Dependant on experience , London
- Marketing Manager - Interim Brand Recruitment circa £300 - £350 per day , Luton
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Polycell gets cheeky in crack-filler campaign
- Initiative scoops Amazon global media business
Most commented
-
All aboard Marissa Mayer’s Yahoo acquisition train
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.
