In association with
Campaign Work, Thursday, 30 August 2012 09:30AM
Iris Worldwide has created online and press work to publicise the project. Consumers are encouraged to go online and pick a moment from the Olympics or Paralympics, which the company then uses as inspiration to customise the shoes. The shoes will be given to celebrities, athletes and members of the public.
The work was created by Adam Fish, and the online films were directed by Ian Pons Jewell through Vice London.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.