Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
In association with
Toyota 'real deal' by Saatchi & Saatchi
Campaign Work, Thursday, 16 August 2012 02:35PM
Toyota is launching a multimillion-pound ad campaign for its GT86 sports model.
Toyota 'real deal' by Saatchi & Saatchi
The "real deal" work, created by Saatchi & Saatchi London, launched on 17 August with an animated 60-second TV spot. It uses CGI to dramatise the story of a man who has become tired of living in a superficial, artificial world.
A 90-second version of the spot will be seeded online, and YouTube masthead and pre-roll activity will follow. Cinema spots are planned to coincide with the release of the new James Bond film, Skyfall.
The ad was written by Rob Potts and art directed by Andy Jex. It was directed by Adam Berg through Stink, with animation by the Hollywood digital effects house Digital Domain.
This article was first published on Campaign Work
Related articles
- Toyota 'legend of fantasy football' by Saatchi & Saatchi Los Angeles
- Toyota: ad for the GT86 model offers thrills aplenty and is beautifully paced
- Private View: Jonathan Burley and Dave Bedwood
- Toyota '45 years' by Y&R Peru
- Toyota 'the smart money's on Yaris' by Saatchi & Saatchi
- Toyota 'hero' by Saatchi & Saatchi
- Toyota 'get your energy back' by glue Isobar
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Lead UI Designer: (User Interface, Interaction, Conceptual) Creative Recruitment £45000 - £65000 per annum + Negotiable, London
- Ad technology Platform Account Director Ultimate Asset £60000 - £70000 per annum + +comm+stock, London
- Senior Sales Manager Ultimate Asset £55000 - £60000 per annum + +50%+bens, London
Highest rated
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
