In association with
Campaign Work, Wednesday, 15 August 2012 03:05PM
A global TV ad will air on dates that coincide with six live Facebook treasure hunts, offering the chance to win one of seven pairs of tickets to the Lynx Chaos Island in the Caribbean.
It was created by Wesley Hawes, Gary McCreadie, Dan Bailey and Brad Woolfe, and directed by Tim Godsall at Biscuit Filmworks.
Outside the UK the brand is known as Axe and the campaign runs with the title "Anarchy Island".
This article was first published on Campaign Work
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.