In association with
Campaign Work, Wednesday, 08 August 2012 09:24AM
The ad was designed to capture, replay and celebrate the people, moments and emotions that are helping make the Olympics so spectacular.
The multichannel campaign includes a Facebook app that allows members of the British public and visitors to the Games to upload photos of themselves, friends and relatives getting into the spirit of the Olympics.
This article was first published on Campaign Work
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.