Orange 'The Sweeney' by Fallon

Orange 'The Sweeney' by Fallon

The new Gold Spot, created by Fallon, opens with them walking into an East End London pub, The Dog and Bone, in search of a potential target. The ad climaxes with everyone in the pub staring at the pair while singing the lyrics to the Electric Light Orchestra track Telephone Line.

The spot was created by Sam Hibbard, Dan Watts, Avril  Furness and Milo Carter. It was directed by Guy Shelmerdine through Smuggler. Post-production was by The Moving Picture Company, with audio by Wave Studios. MEC handled media for the campaign.

This article was first published on Campaign Work