In association with
Campaign Work, Monday, 16 July 2012 10:41AM
The spot aims to celebrate the people behind the Games and carries the line: "We all make the Games."
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.