Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Monday, 25 June 2012 04:05PM
Nike 'voices' by Wieden & Kennedy Portland
The spot was shot by Mark Romanek and features the marathon runner Joan Benoit, the boxer Marlen Esparza and the basketball stars Lisa Leslie and Diana Taurasi revealing how as children they overcame obstacles to pursue their passions.
This article was first published on Campaign Work
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.