Agency: JWT, New York
In association with
Campaign Work, Wednesday, 30 May 2012 04:22PM
With the strapline "For fun, add a little Mexican", the ad directs viewers to a Facebook competition that offers them the chance to win an exclusive live or virtual performance from the Mariachi Doritos band.
The spot breaks on 1 June and will run for four weeks. It was written by Mark Fairbanks and Prabs Wignarajah, and art directed by Thiago de Moraes and Jez Tribe. It was directed by Sniper Twins through Independent.
This article was first published on Campaign Work
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.