VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Campaign Work, Tuesday, 10 April 2012 12:00PM
Tic Tac 'worst breath on earth' by Ogilvy & Mather Paris
The stunt took place in Rouen, where the Tic Tac owner Ferrero's factory is based. It launched at the weekend and has clocked up nearly 200,000 views on YouTube.
This article was first published on Campaign Work
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.