Campaign Work, Tuesday, 10 April 2012 12:00PM
The stunt took place in Rouen, where the Tic Tac owner Ferrero's factory is based. It launched at the weekend and has clocked up nearly 200,000 views on YouTube.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.