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Nike 'Pro-Direct Soccer Zone app' by R/GA London
Campaign Work, Tuesday, 27 March 2012 02:13PM
Nike and Pro-Direct, the online football store, have launched an iPhone app created by R/GA London.
Nike 'Pro-Direct Soccer Zone app' by R/GA London
It has a virtual room for people to "try on" boots using an iPhone camera. The app also gives fans social media content from football players, as well as allowing them to purchase products from the shop. The creative director was Lucio Rufo.
This article was first published on Campaign Work
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