Campaign Work, Friday, 09 March 2012 10:44AM
Led by VisitEngland and supported by the tourist boards of Scotland, Wales and Northern Ireland, the £5 million campaign features Stephen Fry, Julie Walters, Rupert Grint and Michelle Dockery.
It was written by Jerry Gallaher, art directed by Clive Yaxley and directed by Steve Reeves through Another Film Company.
This article was first published on Campaign Work
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.