Agency: JWT, New York
Campaign Work, Thursday, 01 March 2012 12:09PM
The campaign mixes realistic game play with metaphor. It was was created in-house by Pokerstars’ creative department and directed by Niall Downing through Partizan.
This article was first published on Campaign Work
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.