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Campaign Work, Wednesday, 22 February 2012 09:59AM
The 20- and 30-second TV ads were shot by the Mighty Boosh director Paul King and star hedgehogs (because hedgehogs are lactose intolerant).
The hedgehogs are filmed exploring a supermarket stocked with miniature products, and in addition there are "dream sequences" showing what a hedgehog would wish for in a lactose-free world.
The ad was created by Holly Newton and the production company was Stink, with post-production by The Mill. The director of photography was Pete Ellmore, and the editor was Julian Tranquille through Cut & Run.
This article was first published on Campaign Work
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