In association with
Campaign Work, Monday, 09 January 2012 09:08AM
The above-the-line campaign, created by Wieden & Kennedy, shows British athletes in black-and-white portraits with their own handwriting.
The athletes' Twitter handles appear on the executions along with the "make It count" hashtag to encourage online participation.
Photographed by Adam Hinton, the portraits appear on posters and online. A series of more personal portraits of the athletes will be exhibited in Nike’s 1948 space from 18 January.
AKQA has created a social campaign across Facebook, Twitter and Nike.com. A series of online films explore the athletes’ hunger to achieve their goals in the year ahead.
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.