VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
In association with
Campaign Work, Friday, 02 December 2011 11:50AM
Smirnoff 'crazy nights' by JWT
The 30-second and 60-second versions of the ad broke in the UK on December 1 on television, cinema and online. The spots will be activated in additional global markets in the coming months, including Argentina, Brazil, Canada, Colombia, Costa Rica and Mexico.
The song in the commercial, Crazy, Crazy Nights, is a cover of an original recording by Kiss from 1987. It is sung by Sun For Moon and was arranged by Big Foote Music.
This article was first published on Campaign Work
Interesting research here from the research from the Pew Research Center points to how Twitter isn’t perceived by some teens as a social network in the same way as Facebook or LinkedIn.