Ad watchdog raps daily deals sites LivingSocial and kgb
Daily deals sites are coming under fire from the advertising watchdog again, with Living Social and kgb both having sales promotion ads banned this week.
LivingSocial has been rapped for a promotion on its UK site for a Vistaprint printing deal, offering £40 worth of printing for a £10 spend.
However, a complainant said the promotion was misleading because when they clicked on the voucher, all discounted items increased to their full price.
LivingSocial said in its defence that it was clearly stated that the voucher could not be used with other offers or discounts, and the correct information was provided for consumers to make an informed choice about whether to purchase it or not.
The ASA upheld the complaint as it said LivingSocial’s disclaimer was not clear enough. It ruled the promotion must not appear again.
Meanwhile, kgb has come under fire for an email promoting a two-course Thai lunch worth up to £22.50, for £5, making a discount of 78%.
A complainant challenged whether the savings claim could be substantiated, as it offered a lunch-time menu of £6.95.
Kgb said the sale representative who brokered the deal was unaware of this. The ASA banned the ad and reminded kgb it was responsible for ensuring its promotions complied with the CAP code.
Rival daily deals service Groupon, which recently floated, has also come under fire in the past for misleading promotional ads on its site, receiving seven bans between December 2010 and June 2011.
Follow Sarah Shearman on Twitter @shearmans
This article was first published on campaignlive.co.uk
- planning Director Twist Recruitment £80000 - £100000 per annum, London
- Digital Account Manager [Beauty Account] - Excellent London Agency - to £30k Fill Recruitment Ltd to £30k + great benefits, Central London
- Account Manager - Superb Central London Agency - to £30k Fill Recruitment Ltd to £30k, Central London
- Trading Sales Mnager, major RTB platform Ultimate Asset £40000 - £50000 per annum + +20-30k bonus, London
- Agency digital trading desk Account Manager Ultimate Asset £40000 - £50000 per annum + agency bens, London
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Blippar connects disjointed families, says MEC executive
- Jaguar readies global campaign for F-Type launch
What we can all learn from how Daft Punk won the web