In association with
Campaign Work, Tuesday, 08 November 2011 12:15PM
The 90-second TV ad, the first work by Bartle Bogle Hegarty for the brand since winning the business, first aired last Saturday during The X Factor.
Smith prepares her original classic Christmas cake before the camera moves to Blumenthal, who shows off his mince pies with pine-scented sugar.
At the end of the spot, viewers are invited to interact with an augmented reality experience. Using a blippar app, users get further access to Smith and Blumenthal content.
The ad was created by Kimberley Gill and Mareka Carter, and directed by Siri Bunford through Knucklehead. Post-production was by The Mill.
This article was first published on Campaign Work
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.