In association with
Campaign Work, Tuesday, 25 October 2011 04:31PM
The campaign launch coincides with the clocks going back this week and is called "give an hour". It was created by Red Bee Media and aims to encourage people who are already online to give an hour of their time to help a friend, family member or neighbour to get the most out of the internet.
The TV ad was created by Joe Lee and James Dezoete, and directed by Chris Balmond.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.