In association with
Campaign Work, Monday, 24 October 2011 12:39PM
In addition to the film, four video interviews will be released with characters from it – the runner's boyfriend, grandparents, girlfriends and dog – each talking about how the protagonist affects their lives. The campaign will be seeded to Nike’s running community via Facebook, Twitter and YouTube.
The campaign is a collaborative creative effort between Wieden & Kennedy Portland and Wieden & Kennedy São Paulo. It was written by Dylan Lee and Icaro Doria, art directed by Guillermo Vega, and directed by Glue Society through Park Pictures.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.