In association with
Aviva 'ITV Drama Premieres idents' by AMV BBDO
Campaign Work, Wednesday, 14 September 2011 12:12PM
Aviva is using real-life customer experiences to demonstrate how it looks after them in times of need, in a series of idents that will run as part of its ITV Drama Premieres sponsorship.
Aviva 'ITV Drama Premieres idents' by AMV BBDO
Launching on 18 September during ITV’s new series of Downton Abbey, the idents, created by Abbott Mead Vickers BBDO, show the benefits of income protection insurance.
They were written by Simon Welch and art directed by Matt Welch, and directed by Debbie Anazlone through Partizan.
This article was first published on Campaign Work
Related articles
- Aviva 'Aviva home insurance relaunch' by AMV BBDO
- Aviva 'detector' by AMV BBDO
- Aviva 'for the love of your home' by AMV BBDO
- Aviva 'Aviva MultiCar' by Abbott Mead Vickers BBDO
- Aviva revamps Downton Abbey idents as Ofcom launches investigation
- Aviva 'paving the way' by Balloon Dog
- Aviva 'holiday packing' by AMV BBDO
- Aviva 'you are the big picture' by AMV
- Aviva 'tell us your story' by Abbott Mead Vickers BBDO
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- PPC Senior Account Manager : Top 20 Digital Agency Dylan Up to £40000, London
- Deputy Director of Marketing and Communications University of West England £54,827, Bristol
- Junior Digital Project Manager - Big Brand ADLIB GBP20000 - GBP25000 per annum, Wiltshire
- SENIOR ACCOUNT MANAGER - Shopper Marketing - 5 month CONTRACT- £180-200 day rate - Central London Judi Patton going day rate, London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Most commented
-
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
