Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Thursday, 11 August 2011 11:30AM
Adidas 'adizero' by TBWA\Hakuhodo
To gauge the effect of the Adizero shoe's lightness and speed, Adidas tests it against the powers of the miniskirt.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.