Agency: JWT, New York
In association with
Campaign Work, Wednesday, 29 June 2011 02:34PM
The campaign aims to demonstrate the positive side of later life with a cast of 120 performers over the age of 65.
The TV ad features a Tai Chi group, tap dancers, ballroom dancers, a 91 year-old bodybuilder, a unicyclist and an 81 year-old leading lady singing ‘Chicken Payback’ by The Bees.
The ad was created by Dave Buonaguidi and directed by Becky Martin through 2AM. Post-production was through Rushes.
This article was first published on Campaign Work