Guinness 'more life in the dark - iAd' by Tullo Marshall Warren

Guiness 'More life in the dark' by Tullo Marshall Warren

The ad begins with a narrator promising to show the user where the best nights out are and then splits into four sections - pubs, gigs, comedy, and sports - providing users with nearby events and venues based on their location.

The ad allows people to overcome the problem of ordering a drink in a noisy bar by selecting an image of how many pints of Guinness they want to show to the bar staff. The iAd was written by Alex King and the designer was Luke Clark. Production was by TMW, Apple and RSA Films.

This article was first published on Campaign Work