VIFF 'an open mind is advised' by TBWA\Vancouver
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Jammie Dodgers 'Toffee Dodgers' by VCCP
Campaign Work, Tuesday, 03 May 2011 11:36AM
Jammie Dodgers has launched a new TV campaign to launch Toffee Dodgers, its new flavour.
Jammie Dodgers 'Toffee Dodgers' by VCCP
The spirit of the Dodgers brand is communicated via monkeys which personify each flavour.
In the first TV ad we encounter Jammie and Toffee Monkeys and in a subsequent spot we’re introduced to Choccie, a third character representing the new Choccie Dodger flavour. The campaign features the new strap line ‘Get Stuck In.’
This article was first published on Campaign Work
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