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Campaign Work, Tuesday, 03 May 2011 11:36AM
The spirit of the Dodgers brand is communicated via monkeys which personify each flavour.
In the first TV ad we encounter Jammie and Toffee Monkeys and in a subsequent spot we’re introduced to Choccie, a third character representing the new Choccie Dodger flavour. The campaign features the new strap line ‘Get Stuck In.’
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.