Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Wednesday, 09 March 2011 10:27AM
Old Spice ‘Fiji’ by Wieden & Kennedy
The latest ad is set in Fiji.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.