Wilkinson Sword 'mow the lawn' by JWT New York
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Virgin Atlantic 'Las Vegas' by RKCR/Y&R
Campaign Work, Tuesday, 25 January 2011 11:36AM
RKCR/Y&R has created a campaign to advertise Virgin Atlantic's new direct route from Manchester to Las Vegas.
Virgin Atlantic 'Las Vegas' by RKCR/Y&R
- Virgin Atlantic 'Las Vegas' by RKCR/Y&R
The agency has created a press and outdoor campaign using the iconic "Welcome to fabulous Las Vegas, Nevada"sign.
The ad was written by Stephen Moss and art directed by Jolyon Finch and the production company was Act II. The campaign breaks this month and is supported by radio and online. The new Virgin route will operate twice weekly from 3 April 2011.
This article was first published on Campaign Work
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