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Campaign Work, Thursday, 18 November 2010 11:31AM
The latest TV ad featured 80‚s pop band Heaven 17, who originally come from Sheffield, to highlight the brand's Yorkshire roots.
The ad promotes the fact that the Plusnet call centre is not located abroad but is instead based "down't‚ road" in Sheffield. The creative team on the ad were Sam Walker, Joe De Souza, Wayne Hanson, Jez Willy. The director is Steve Bendeleck through production company Spank.
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.