Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Tuesday, 02 November 2010 11:08AM
Tesco 'Christmas' by The Red Brick Road
The ad was written by Sam Cartmell, art directed by Jason Lawes and directed by Neil Harris.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.