Aunt Bessie's 'Margaret and Mabel' by VCCP
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Range Rover 'pulse of the city' by Brooklyn Brothers
Campaign Work, Thursday, 28 October 2010 04:09PM
The new Range Rover Evoque is launching with a new campaign by Brooklyn Brothers which tracks the journeys of influential people from ten cites to create an online interactive city guide.
Range Rover 'pulse of the city' by Brooklyn Brothers
Daisy Lowe, Henry Holland and Dylan Jones are among 40 influential names involved.
In addition, a ‘Pulse of the City’ app, launches on iPhone and uses GPS tracking to record the collective movements of people within the ten cities. Users will be sent a graphical representation of their journey which they can display on the Helloevoque.com website.
Participants will also be able to add comments about their favourite walks and journeys.
This article was first published on Campaign Work
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
