Campaign Work, Wednesday, 13 October 2010 12:43PM
The process begins in London then Warsaw, Paris and Singapore, followed by Dehli and Mumbai. Buildings including Sea Containers House in London will act as a canvas for the images.
The activity supports a press campaign that tells individual stories of how customers were helped out of stressful situations through a quick insurance service from Aviva.
People can upload their photograph at www.youarethebigpicture.com or via the Aviva Facebook page. For the first 250,000 photos uploaded by the public, Aviva will donate £1 per image to Save the Children. A short film is then generated for each user uploading their picture, they can then download or share their personalised film.
You can view a video generated through the website above.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.