Aviva 'you are the big picture' by AMV

Campaign Work, Wednesday, 13 October 2010 12:43PM

Aviva is projecting giant portraits of its customers on to landmark buildings in six cites around the world as part of a new campaign.

Aviva 'you are the big picture' by AMV

The process begins in London then Warsaw, Paris and Singapore, followed by Dehli and Mumbai. Buildings including Sea Containers House in London will act as a canvas for the images.

The activity supports a press campaign that tells individual stories of how customers were helped out of stressful situations through a quick insurance service from Aviva.

People can upload their photograph at www.youarethebigpicture.com or via the Aviva Facebook page. For the first 250,000 photos uploaded by the public, Aviva will donate £1 per image to Save the Children. A short film is then generated for each user uploading their picture, they can then download or share their personalised film.

You can view a video generated through the website above.

This article was first published on Campaign Work