In association with
Campaign Work, Wednesday, 13 October 2010 10:56AM
The new TV campaign marks the national launch of the brand and focuses on the brand‚s Yorkshire heritage. The first ad features "good honest Yorkshireman"‚ Joe, and his dog Samson, at a quarry. In another spot, Joe’s wife is perusing a website celebrating Yorkshire beefcake.
The campaign TV, press, online and radio. Jamie Ford, chief executive of Plusnet, said: "By using characters synonymous with Yorkshire, we are able to drive Plusnet‚s values, and showcase the quality and service we provide."
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.