Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
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Plusnet 'good honest broadband from Yorkshire' by Karmarama
Campaign Work, Wednesday, 13 October 2010 10:56AM
Karmarama has created its first campaign for Plusnet, the internet service provider owned by BT, since winning the business earlier this year.
Plusnet 'good honest broadband from Yorkshir' by Karmarama
The new TV campaign marks the national launch of the brand and focuses on the brand‚s Yorkshire heritage. The first ad features "good honest Yorkshireman"‚ Joe, and his dog Samson, at a quarry. In another spot, Joe’s wife is perusing a website celebrating Yorkshire beefcake.
The campaign TV, press, online and radio. Jamie Ford, chief executive of Plusnet, said: "By using characters synonymous with Yorkshire, we are able to drive Plusnet‚s values, and showcase the quality and service we provide."
This article was first published on Campaign Work
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