Agency: JWT, New York
In association with
Campaign Work, Wednesday, 06 October 2010 03:54PM
The global campaign aims to remind consumers of the joy of spontaneous moments in the company of friends.
The first TV ad is set at a birthday party. Baileys comes to the rescue when a birthday cake collapses and the group of partygoers pour the drink over the broken bits of cake.
This article was first published on Campaign Work
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.