In association with
Campaign Work, Wednesday, 11 August 2010 04:18PM
When the woman enters the bar, the brothers rush off to get her order.
As they each pour a glass, we see glimpses of their competitive history together: they jump rope, make chocolate éclairs, play chess and stack cards.
The ad is currently airing in Canada and is soon to launch in the UK.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.