In association with
Campaign Work, Monday, 02 August 2010 02:34PM
The 60-second ad follows the 'journey of courageousness' and 'battle of fearlessness' ads, which aired earlier this year.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.