Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
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Tesco 'quality' by The Red Brick Road
Campaign Work, Tuesday, 29 June 2010 11:34AM
Tesco is launching a national press campaign supported by outdoor and online activity to push the brand's emphasis on quality.
Tesco 'quality' by The Red Brick Road
The imagery puts Tesco’s tagline ‘every little helps’ directly on to everyday products.
This article was first published on Campaign Work
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Asia takes centre stage for ecommerce
According to a recent global survey by eMarketer, 2012 saw B2C ecommerce sales in the Asia-Pacific region grow more than 33% to $332.46 billion.The same report predicts that this year, the region will see another sharp hike with sales increasing by more than 30% to over $433 billion—accounting for over one-third of all global B2C ecommerce sales. This will put the Asia-Pacific in pole position in global B2C ecommerce sales, for the first time, surpassing even North America.
